.
5. Aggregate (Non-Personally Identifiable) Information We Collect From You and Methods of Collection:
- During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. Genuineservice.com does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this info on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages that you visit or the amount of time you spend on our site.
- Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track usage patterns and metrics.
- When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
- Genuineservice.com may use web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are actually opened. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. We may use web beacons to collect site and page traffic related information, such as number of visits and general statistics. When you ask us to send you information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are actually opened.
- Users may be directed to genuineservice.com via banner ads or site links. Ads or site links that are placed by genuineservice.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user. Third party advertising networks that serve ads onto genuineservice.com may use cookies and/or web beacons in their advertisements. Genuineservice.com retains no control over such third party cookies and/or web beacons and does not have access to the information related to third party cookies and/or web beacons.
6. How We Use the Aggregate (Non-Personally Identifiable) Information We Collect:
- Non-Personally identifiable information collected on genuineservice.com may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
- Genuineservice.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis: Is performed on an aggregate level and does not identify you or your information personally
- Involves the use of a third party vendor acting on behalf ofgenuineservice.com
- Is performed in order to improve our website and the user experience
- Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
7. Sharing Your Information
Genuineservice.com does not sell, rent, share or otherwise provide any of your personally identifiable information to anyone other than for site analytics as described above.
We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
8. Access To and Control Over the Use of Your Information
If you have submitted personal information to genuineservice.com, or if someone else has submitted your personal information to genuineservice.com either directly or through an interactive advertisement or other means, or if we have collected personally identifiable information on you through genuineservice.com in some other fashion, you can access this information by accessing the GENUINE Direct pages on genuineservice.com. Genuineservice.com will use reasonable efforts to supply you with the information you have requested.
To correct or update your personal information access http://www.genuineservice.com/genuinedirect. You will be asked for you\'\re a vehicle number, customer number and dealer number from your GENUINE Direct reminder letter or email so that we may be able to process your changes. Genuineservice.com will use reasonable efforts to correct any factual inaccuracies in your information.
The scope of access available for this request is for information stored in the database that holds the data for genuineservice.com. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
Genuineservice.com provides you choices as to whether you want to receive further contacts from us, and the type of those contacts. Access http://www.genuineservice.com/genuinedirect You will be asked for you\'\re a vehicle number, customer number and dealer number from your GENUINE Direct reminder letter or email so that we may be able to process your changes. You can select to opt out of Dealer communications, select email or postal mail reminder letters, or the frequency of communications.
Yes provides you choices as to whether you want to prevent further use of your personal information by us. Access http://www.genuineservice.com/genuinedirect You will be asked for you'\re a vehicle number, customer number and dealer number from your GENUINE Direct reminder letter or email so that we may be able to process your changes. You can select to opt out of Dealer communications. Genuineservice.com will use reasonable efforts to prevent further use of your personal information.
9. Security of Your Information
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration. When you send personal information, such as credit card numbers or telephone numbers, to genuineservice.com we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Vendors, contractors or partners of genuineservice.com who have access to your personal information in connection with providing services for genuineservice.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for genuineservice.com.
Genuineservice.com secures your personal information from unauthorized access, use, modification or disclosure. Genuineservice.com secures the personally identifiable information you provide in a controlled, secured environment, protected from unauthorized access, use, modification or disclosure.
2 of 3 |