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Privacy Policy
1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices pertaining to customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect and use information through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that through this communication of our data handling practices we will help facilitate a trusting and long-lasting relationship with you.
2. Information About Our Organization and Website:
This Privacy Statement describes the way that this website genuineservice.com collects, uses and safeguards the personal and non-personal information about you that we collect or that you provide through this website. This website is owned and maintained by Ford Motor Company.
The business purpose of this website is to serve as a portal to build and maintain relationships between current Ford and
Lincoln Mercury owners and Dealerships, as well as to provide information to FLM owners regarding servicing and maintaining their vehicles. This Privacy Statement outlines the information we will collect and how we will use that information in the course of conducting this business. This Statement will also tell you how you can verify the accuracy of your personal information submitted to us through this website and how you can request that we correct or update your personal information. This statement describes the measures in place to ensure that your information is secure and the protections against collecting and using children's data.
If you have any questions or concerns about our privacy practices, please contact us at the Customer Resource Center, P.O. Box 6248, Dearborn, MI 48126. Phone number 800-232-5952 or 800-232-5952 for the hearing impaired. In Canada, contact the Customer Relationship Centre, P.O. Box 2000, Oakville, Ontario, L6J5E4. Phone number 800-565-3673 (FORD). Out side the U.S. or Canada, contact Ford Worldwide Direct Market Operations, 1555 Fairlane Drive, Allen Park, MI, 48101. Phone number 313-594-4857.
3. Personally Identifiable Information We Collect From You and Methods of Collection:
Our primary goal in collecting personal information from you when you visit genuineservice.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. Personal data includes information that is particular to you such as street address, phone number, and e-mail address. We need to collect personal information in order to fulfill credit card purchases of Ford ESP plans online. We also collect Vehicle Identification Numbers (VINs) to provide you with accurate ESP quotes and recall information for your vehicle.
When you visit genuineservice.com we will not collect any personal information about you (including but not limited to your name, address, telephone number, email address, and credit card number if you place an order with us) unless you provide it to usvoluntarily. If you opt not to provide us with personal information you can still access our websites; however you may be unable to participate in certain promotions or receive product information or have a purchase order fulfilled. This site may use a third party to deliver site functionality such as fulfilling your request to purchase items from our online store. In performing this function the third party may place a session cookie on your computer or have to gather personal information from you in order to facilitate the processing of your purchase. Spotlight tags may be used to collect aggregate data. These tags will identify that a computer that has seen one of our banner ads has also come to the site within a set amount of time. The results only report aggregate numbers, and do not store personal information.
4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on genuineservice.com may be used to:
- Fulfill a site user request (brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information)
- Fulfill and deliver an order for goods or services such as ESP plans
- To meet a request for or to develop new products or services
- To make the user experience more customer-friendly
- Contact you if necessary in the course of processing or shipping an order for products or services
- Compile user data that is stored in our corporate database and may be used for marketing and other purposes
- To comply with legal requirements